Over the last 15 years, brands have been increasingly doing a run-around to bypass their retailers and sell direct. Some brands suggested they’d never have a physical store. Some brands said they’d never have their products sold in another retailer’s physical store. What allowed the brands this hubris? The internet and Facebook. With the internet, brands would have a ‘store’ anywhere the customer is, and with Facebook, they could target them.
When a retailer wants to pick a line to carry, it often wants to carry a brand that is easy to work with. When a store sees the Bridge decal, it knows the brand is easy to sell. In this example, a store knows that Teakhaus is easy to sell because it’s a Bridge product syncing brand. This means that all of the brand’s products will sync to an authorized retailer’s online store. Kitchen 2 Table, the owner of the showroom shown, offers a wide variety of brands that participate in ...
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While I was down in Dallas evangelizing about Bridge, the Dallas Market Center’s software provider and sister company (called MarketTime) invited me to their offices for a meeting. The goal of the meeting was to explore teaming up to help brands and retailers speed products to market, as well as get a leg up on the competition.
The Dallas Mart consists of two primary buildings, each with atriums and many floors each. I like the Dallas show because of the abundance of ...
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